Positioning
By differentiating and creating unique experiences, we are able to achieve above average rates and stronger occupancies, giving a far higher yield per room. Our concepts lend themselves to high spends on extras per hotel guest, this being a strong management focus at each property.
Promotion
When selling an experience, we believe that Public Relations is a more effective means of promotion than revenue advertising. Six Senses has contracts with well-established Public Relations. companies in the United Kingdom, USA, Europe, Middle East, Asia and Australia. Reviews and articles in quality publications in 2000-2003 supported awards made to Six Senses properties by Harpers & Queen, Tatler Travel Guide, Conde Naste Traveler, Galivanters' Guide, VIP Traveller, World Travel Awards and others. Six Senses Spas were awarded Best Spa Group 2002 by TTG Asia.
All Public Relations Offices arrange press visits to Six Senses properties, distribute press releases that originate from head office, and maintain excellent relationships with our target media. Six Senses Executives make frequent presentations to media in support of the Public Relations efforts.
Distribution
GDS connectability: Six Senses properties can be accessed through all major systems, including Apollo, Sabre, and Amadeus. Each property is carefully evaluated to determine which access affiliation is most appropriate, given the property's target markets and location.
Retailers and wholesalers : Six Senses' sales offices have close and healthy relationships with travel agents and tour operators that feature and specialise in the niche markets into which Six Senses brands fall.
Incentive Houses and Conference Organisers : Six Senses works closely with incentive and conference organisers around the world. Whilst incentive trips and conferences have not been a big source of business for Soneva, they are more significant for Evason.
Internet: Six Senses established a Web site in 1996, at the forefront of this new technological medium, and continues to develop Web content that provides comprehensive product information. Visitors to www.sixsenses.com can review every resort in detail, download information, images, review restaurant and spa menus, check rates and the latest packages, and make on-line reservations utilizing secure payment portals.
Our Sales & Marketing Offices cover the main markets for our properties, plus potential and emerging markets. In conjunction with the unit General Manager they are responsible for the preparation of a marketing plan for their region. Monthly sales and marketing reports are sent to each property covering public/media relations, office performance, key client contacts, newly contracted clients, market intelligence and progress on activities detailed in the property's annual marketing plan. The quality and unique aspects of our hotels and resorts facilities assist our sales team in achieving their goals.
Six Senses maintains dedicated Sales and Marketing offices in the United Kingdom, Thailand, Singapore and India; and strong contracted Sales and Marketing representation in other major market sources: France, Germany, Spain and Portugal, Nordic Countries, Eastern Europe, North America, Japan, South Korea, China, Hong Kong, Taiwan, Australia and New Zealand, and United Arab Emirates.
All Sales and Marketing offices are responsible for training tour operators and travel agents with the Six Senses products. Six Senses Sales & Marketing executives make frequent joint calls to support representative offices with major operators and also assist with training presentations.
Our commitment is to remain innovative and at the forefront of creativity in the hospitality industry.
Six Senses Resorts & Spas
19/F Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey, Bangkok 10110, Thailand
Tel: +66 (0) 2631 9777, Fax: +66 (0) 2631 9799
E-mail: mail@sixsenses.com
